Data analytics is the vital backbone of any big and successful brands of our times, from Facebook, Google, Amazon, to Disney, or even Uber and Airbnb. Enterprises are using data analytics for business growth purposes, profitability, and innovations. However, big data analytics isn’t just useful for big companies and organizations, small and medium enterprises can also take advantages. Around 67 percent of small businesses spend roughly more than 10,000USD annually on data analytics technologies due to the benefits it brings. Businesses nowadays have more access to data than ever, and as they are increasingly depending on data to generate insights and make evident-based decisions, it is essential to understand what big data is, and what it can do to help business grow.
This is the short guideline to big data that anyone can understand. What is Big Data? The term has been around for quite some time, but there is still some confusion about it. This is understandable since the concept is nonstop evolving as data is the critical driving factor or many digital transformation cases, some of which are AI/ML, data science and IoT. Big data started with the explosion in data that we have generated daily since the beginning of the digital age. Data was greatly generated since the rise of computers, IoT. With our GPS-equipped smartphones, 3G, 4G (and now we’re about to experience the 5G) we basically produce data whenever we go, like when we communicating with friends, when we shopping online, or searching for something. Moreover, tech giants are upgrading data-generated-machines every day. So you see, with us leaving our footprints with everything we do online, we are producing huge amounts of data on a daily basis. All of these data are known as big data. What can Big data do? Big data provides insights. As simple as that. With insights, businesses can make well-informed decisions that make a huge impact not only on the businesses themselves but also on the community. For instance:
And many more. If you want to know more about big data analytics, check out our blog at TP&P Technology. We do provide big data consulting services to businesses around the world.
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November 2020
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